I design successful MVPs and new product features. When I am not crunching out wireframes, I enjoy doodling, reading about cognitive psychology and trying out new types of teas.

I design end-to-end user journeys grounded in a deep understanding of user needs, taking a deliberate approach to introducing AI interactions only where they deliver clear, measurable value. With advanced expertise in Enterprise Design Thinking, I have extensive experience navigating complex systems across SaaS, banking, utilities, the public sector, and pharmacy management software.
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